By Josh Rushing
Mixing his riveting own tale with cutting edge principles approximately how to win the struggle on terror, former marine grew to become Al Jazeera reporter Josh speeding addresses all of the concerns he was once now not allowed to discuss while he used to be in uniform. If we're to win the battle on terror, dashing explains, we need to engage with the media at domestic and overseas so one can keep watch over the best way we're perceived. via refusing to seem on Al Jazeera, Western leaders permit those that disagree with the present management to symbolize the West to the Arab international in a skewed, destructive means. through taking readers inside of Al Jazeera, speeding deals a special behind-the-scenes examine the debatable information channel and exhibits how the West can harness it to its virtue, relay a good message to the Arab public, and listen to what it has to say in return.
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Additional resources for Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World
Suddenly, I was pulled out of line—the drill instructors had found my oranges—and the meanest one, always called “the heavy,” spent 20 THE BUTTERFLY AND THE BULLDOG the next couple of hours reducing me to a puddle of sweat while everyone else went to call their parents. I guaranteed myself a rough time at boot camp by telling my superiors that I planned to be an officer and go to college. ” It also didn’t help that I had a bulldog—the mascot of the Marines—tattooed on my left butt cheek and a tattoo of a butterﬂy counterbalancing the other cheek.
Along with other duties, I trained African generals to deal with the media. A brief survey of history proves, with no dearth of evidence, what can happen when a military force is not open to the media: the army’s unchecked power can lead to coups d’ètat and civil wars. The military needs to stay open and be accountable to the public. One reason a military coup could not happen in the United States is because the Pentagon is under the constant scrutiny of the media. My mission, and the responsibility of any public affairs officer in fact, involved ensuring that that remained the case.
46 SELLING THE WAR As the hierarchy of international reporters was established and the number of reporters in Doha increased to the point that their requests for information started to fall through the cracks, the military decided to assign personnel to each specific news agency. ” The news networks did their part in the game by doling out swag—hats, coffee mugs, and T-shirts—in an effort to recruit the spokesperson of their choice—the person they believed might give them the best access. I got ABC, the European Broadcasting Union, and China’s Xinhua News.