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By Chris Fitzsimmons

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Later works that happen to be similar to an earlier message or Web page do not infringe copyright if they are independently created. Whilst Web pages and e-mail messages are in principle protected by copyright as soon as they are created, copyright registration is required before their owners can bring suit, and early registration helps to provide options that make lawsuits enforceable. Unlike books and other published materials, Web pages are however frequently updated and hence, in the extreme, separate registration of copyright would be required for each update.

The concept is just as applicable to any entertainer including popular, classical or operatic entertainers; or conductors, successful authors, movie producers or TV entertainers. Another advantage, particularly with start-ups, is that a lot of patents or even patent applications give the company the appearance of being asset-rich, and so more substantial than may actually be the case. Once the patents are granted it is sometimes possible to insure the patents from an infringement action against them, thus guaranteeing a risk-free royalty stream that may be financed in some form.

In the 1986–94 Uruguay Round the WTO established the Agreement on Trade Related Aspects of Intellectual Property Rights or ‘‘TRIPS’’. This builds on the conventions administered by WIPO, particularly the Paris and Berne agreements, strengthening some of the areas that were thought to be inadequate; and has also included new areas. TRIPS The WTO Agreement on Trade Related Aspects of Intellectual Property Rights, or TRIPS, seeks to bring national practice in IP protection up THE GLOBAL DIMENSION 47 to a common global standard.

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