By Craig Carroll
This quantity examines agenda-setting thought because it applies to the inside track media’s effect on company popularity. It offers interdisciplinary, overseas, and empirical investigations analyzing the connection among company attractiveness and the scoop media during the international. offering insurance of extra than twenty-five international locations, participants write approximately their neighborhood media and enterprise groups, representing built, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current basic and secondary study on quite a few geo-political concerns, the character of the inside track media, the perform of public family members, and the position of public family members companies in all of the a number of nations.
Each bankruptcy is dependent to think about to 3 hypotheses within the kingdom less than dialogue, together with:
- the impression of media visibility on organizational prominence, top-of-mind knowledge and brand-name recognition
- the effect of media favorability at the public’s organizational pictures of those firms
- how media assurance of particular public concerns and information issues pertains to the institutions humans kind of particular businesses.
Contributors contextualize their findings in mild of the geopolitical atmosphere in their domestic international locations, the character in their media platforms, and the connection among enterprise and the inside track media inside their nations’ borders.
Incorporating scholarship from a huge diversity of disciplines, together with ads, strategic administration, enterprise, political verbal exchange, and sociology, this quantity has a lot to supply students and scholars interpreting company and the scoop media.
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Additional resources for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
The figure shows that the 10 companies highest on the media agenda are among the 15 best known companies in the BNY sample, while the 10 least known companies are among those receiving the least media coverage. P. Møller-Mærsk Novo Nordisk Jyske Bank Danisco Dansk Supermarked Velux Rockwool International 120 ISS Carlsberg 100 IBM Danmark GN Store Nord Dong ØK Lego Company Sydbank Image Ranking NCC Danmark Egmont 80 NKT PFA Pension 60 Arla Foods FLS Industries Codan J. 1 Firms That Achieve Most Media Mention and Firms that Are Most Well Known Observer Berlingske Nyhedsmagasin 1.
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